This article shares some of the key insights about How to do a perfect SEO or Search Engine Optimization for a website. After this article you would be able to do the SEO on your own for free, You will learn the tips and knowledge about SEO and be able to apply them on your own website. After reading this article and applying this SEO method your website will be ranked higher or even on the first page of Google. So let's get started 


HOW TO DO SEO FOR A WEBSITE STEP BY STEP GUIDE


WHAT IS SEO?

SEO(Search Engine Optimization) is the process of making your website or article rank higher on search engines like Google, it requires a lot of work like On-page SEO, Off-page SEO, and Technical SEO.


WHAT IS ON-PAGE SEO?

On-page SEO is nothing but the optimization of a website within the website, like 

  • Keyword Optimization
  • Meta description
  • Internal linking
  • Quality content
  • Image Optimization(Alt text)
And in this article, I will be explaining clearly the On-page SEO step by step.

WHAT IS OFF-PAGE SEO?

Off-page SEO is the Optimization of the website from outside the website which includes

  • Sharing links on Social media 
  • Guest posting
  • Backlinking and so on

WHAT IS TECHNICAL SEO?

  • Apply SSL
  • Decrease site load time (desktop and mobile) 
  • Eliminate 404s or broken pages and links
  • Eliminate mixed content issues
  • Eliminate duplicate content
  • Disavow toxic backlinks
  • Create an XML sitemap and submit it.


STEP BY STEP GUIDE ON HOW TO DO SEO?

HOW TO DO SEO


STEP 1- ARTICLE TITLE

The Article title must be an attractive one, to have an impressive article you should do the KEYWORD RESEARCH. why? because keyword research is half of the whole SEO process selecting a perfect keyword will make your article rank higher in the search engines.

There are many free tools to do keyword research but for me the best one is H-SUPERTOOLS, this is an online keyword research tool that I use on regular basis for my keyword selection for the title. Select the title that has high search volume and low difficulty because it's very difficult for a beginner to rank high on search engines with high difficulty keyword. Make the lists of Keywords and search for their volume & difficulty on the Keyword research tool in H-SUPERTOOLS.


STEP 2- INTRODUCTION

Give your readers the positive outlook or motivation on the intro of your article, because the intro of your article is like the HOOK for the readers it catches them with some motivation or boost and should make them read the full article


STEP 3- ARTICLE BODY

Make sure you have written the article body with subheadings like I did because the article must be skimmable for the readers and they should understand what this article is all about at a glance. And try not to copy the content make your own content because Google will not rank your article if there is any plagiarism, as there is the same content available at the higher ranking on its search engine.


STEP 4- IMAGE OPTIMIZATION

Images that are being used must be well optimized like one should re-size the images before uploading the original size, make sure it has a smaller size. Use CANVA for the image selection and free editing and then resize it on the paint application on your PC or do it online as a small image size increases your loading speed. Resize images automatically in WordPress using a free plugin called reSmush.it

And there is a TRICK that many don't know and many online gurus will not say about it, after uploading the image in your article click on the image and make sure to add the ALT TXT. Because adding the alt text makes the images rank on Google, if you are writing an article about something for example software and uploading an image of it then add the alt text then search on google images about that alt txt you have given on the image, The Google will show your image as it will bring you more traffic on the website. 


STEP 5- VIDEO OPTIMIZATION

If your article requires a video then don't upload it directly from your website, as it causes a slow loading speed for your website. There is an application called VIMEO it's a free application you can upload your video there and get the link from Vimeo and paste it on your website. 

WHAT WILL HAPPEN?

After doing this your video streaming will be loaded on that application and not on your website, and this will also give you a better loading speed for the website. And if you have a Youtube video then follow the same steps to regulate the speed, always remember to embed the videos from the outside platforms and not directly on your website.


STEP 6- INBOUND & OUTBOUND LINKS

Inbound or internal links is linking the article with another article of your own blog
Outbound or external links are linking the article with some other platforms link YOUTUBE or SOCIAL MEDIA etc.

These inbound and outbound linking is more important as it will drive more traffic to your website 

IMPORTANT NOTE: 
   
If you are linking something in your article make sure it has a short link and not a long one you can use L-ink me or simply bitly to shorten your link, because in the worst-case scenario if your link is broken in any of the social media platforms you can fix it by editing the link on the one which you used to shorten the link and all the links will be fixed.
If you use the L-ink me platform then you can track the link also.


STEP 7-INSTALL THE YOAST SEO PLUGIN IN WORDPRESS

If you are working with the WordPress simply install the plugin called YOAST SEO, this will help you really optimize the article as it analyses many things like
  • Readability analysis
  • SEO analysis (On-page)
Simply the best plugin for WordPress users as it gives the complete analysis of on-page SEO


STEP 8- ARTICLE CONCLUSION

The conclusion is the most important thing in the article as some studies show a lot of people or readers who open the article scroll to the bottom of the article and reads the conclusion first. What should be in the conclusion
  • Give a summary of the article
  • Ask a question
  • Make them  comment 
  • Give a CTA(Call To Action ) like E-book, Newsletter subscription or sell a course, etc...

Conclusion

So these were the Steps for the On-page SEO follow these steps and see your article rank higher on Google or search engines. Lets quickly have a summary 
  1. Article title(attractive one or Online Keyword generator)
  2. Introduction(Give readers a positive outlook)
  3. Article body(Give subheading)
  4. Image Optimization(Add ALT TXT)
  5. Video Optimization
  6. Inbound-Outbound links (internal or external)
  7. Install YOAST SEO plugin in WordPress
  8. Article Conclusion(Give a Summary of the article and give a call to action like e-books etc..)

Comment below if you need detail about off-page SEO, YOAST Plugin, and technical SEO.
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