EMAIL MARKETING TUTORIAL FOR BEGINNERS

EMAIL MARKETING




After the Pro freelancer series, I am back with another valuable article for you which is EMAIL MARKETING MASTERY. You will know about Email marketing from A to Z, after reading all the parts you will cover everything almost everything about email marketing.
 
What is your benefit?
After reading all the parts you'll be able to 

  • Master in Email Marketing
  • Create your own Email marketing campaigns
  • Teach Email marketing
  • Manage your client's email marketing campaigns
  • Build your own Email marketing business.

So as I say always Let's dive in,


NOTE: Please don't skip any part that'll be published later.


What will be covered in this part-1 of the email marketing mastery series?

  • What is Email Marketing?
  • Why Email marketing?
  • The Email Marketing system overview
  • Types of marketers
HERE WE GO,


WHAT IS EMAIL MARKETING?

Email marketing is simply a type of digital marketing, In email marketing, we build email lists or collect email lists of people in a certain niche. Then we send those people emails promoting our products, services or just linking to our website to get more traffic!(Building targeted lists).


WHY EMAIL MARKETING?

We have two main advantages of email marketing
  1. PRICING(You can send 1000 emails for only 10$s)
  2. SIMPLICITY(Whatever email provider you are using simply set autoresponder) 

Do you know that 94% of internet users send emails on daily basis! YES

If someone is subscribing to your newsletter to your website, it means that they are waiting for your article or product and for your emails, It's not like Fb or Google ads that you simply spread the ads to the people that are not following you.

And there are a lot of formats or templates available online if you are sending emails, in the upcoming parts we will see how to build an awesome template for our emails. We can also see the reports like open rates, click rates, bounce rates, and so on. I have 2 sample templates for you guys Click here to download


TYPES OF EMAIL MARKETERS

There are mainly three types of email marketers

  • Traditional marketers or legal email marketers
Who collect emails by having a website, people allow them to send emails. They will collect emails legally and send emails to those specific people.

  • Bulk mailers
These kinds of mailers simply buy email lists or collect email lists simply from here and there and start sending promotional emails to people who didn't subscribe to their lists. They are also known as SPAMMERS.

  • Cold email marketers
They send emails to those who are not subscribers (not promotional emails) they send valuable content and then they go to your website they like your content, subscribe to your mailing list. Now you become a legal email marketers


EMAIL MARKETING SYSTEM

Any Email marketing system mainly consists of two things an SMTP server which is the sending server that allows you to send emails, and a Management application that allows you to build email lists, set up email marketing templates, allows to manage your subscribers, and so on.

We connect both things together we have a sender and we have an application to get an email marketing system

We will go deeply into the Email marketing system on the upcoming articles. So watch out for the next part


BEST EMAIL MARKETING TOOLS


SUMMARY

In this article, we saw about

  • What is Email Marketing?
  • Why Email marketing?
  • The Email Marketing system overview
  • Types of marketers
If you have any doubts or queries then you can comment below and don't forget to subscribe to my newsletter & get notified about my new articles published.


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KEEP LEARNING! KEEP GROWING!