EMAIL MARKETING SYSTEM STRUCTURE

EMAIL MARKETING




OK, In part I have discussed in short that the Email marketing system consists of mainly two parts
  • THE SMTP SERVER
  • THE EMAIL SENDER APPLICATION
In this part, we will see how the email marketing system structure works and what is the best option for your type of email marketing. Let's dive in,

EMAIL MARKETING SYSTEM OVERVIEW

The SMTP server is the main reason and that technical part to reach Emails into the inbox, and the email sender application is responsible to manage email marketing campaigns and email marketing lists. So when you connect this application with the SMTP server you can send perfect emails, because the SMTP alone will not know what to send.

An SMTP server and an application are all you need to launch email marketing campaigns.

The software alone can't send emails and the SMTP server alone cant send the email marketing campaigns, you need both together

WHAT IS SMTP SERVER?

SMTP (Simple Mail Transfer Protocol). It is a network protocol( ok don't care about this technical stuff) just know it. Simply SMTP is used to send emails over the internet whenever you send an email you send it through SMTP, just remember this 
  • S - Send
  • M - Mail
  • T - To
  • P - People

THE SENDING OPERATION

For example, if you want to send an email to someone in this world, you simply just open an email client or company and you send an email with the details shown below,

EMAIL REQUIREMENTS



What happens after you click send?

This email client will send the mail to an SMTP server, this SMTP will receive the email and check some configurations then it'll send the email to the targeted server.

 This is how the sending operation works.

Then you need an Email marketing application or the email sender application, we have a lot of software like
  • Mailwiz
  • Mailster for Wordpress
  • Sendblaster
  • Outlook and so on.
After the sending operation, let's see what are the choices available for you to build your own email marketing system.

EMAIL MARKETING SYSTEM OPTIONS

Mainly we have 3 options

    1.Go with an Email marketing company like
These big companies will manage everything for you, you need not worry about SMTP the technical stuff. You just connect your website with any of these companies to run the campaigns and get the email lists.

      2.Build your own email marketing system from scratch

 You need to build an SMTP server of your own and you need to build or set up an email marketing application, then you connect them both together and take care of everything. This requires a lot of technical stuff and knowledge to do which is difficult for a non-tech person.

       3.This is a mix between the SMTP service provider and your own application

 We can subscribe to an SMTP service like
  • G Suite
  • Sendgrid
and we have our own email marketing applications like Mailwiz, sandblaster and whatever is available, When we connect both together we will have an email marketing system. In this way, we will not worry about the technical stuff of SMTP because it needs some maintenance, warming up, and so on. So these are the three options available and we will see what suits you better.

WHAT IS THE BEST OPTION FOR YOU?

In part-1 of this article, I said we have three types of email marketers
  1. COLD  MAILERS
  2. BULK MAILERS
  3. LEGAL MAILERS
Know yourself which type you belong to see which option suits you best. 

1.For COLD MAILERS you have two choices Option 2 and 3, because almost all email marketing companies like Mailchimp, convert kit, Aweber, etc. will not allow cold emails. So you need to either build your email marketing system from scratch or buy an SMTP server and connect with your own email marketing application.

2.For BULK MAILERS those who send affiliate links, market CPI offers, and so on who are considered spammers, you have the only option which is option 2. Because you will not find any SMTP service provider or any email marketing applications that allow this type of email marketing, which is spam.

So you need to go with your own system and take care of your setup.

3.For LEGAL MAILERS you can choose between any of the 3 options, If you are a beginner you can go to email marketing companies create a free account, and see how things work.

If you are a big company and you are doing great figures then you can go with email marketing companies and if you are a small company or business then go with Option 3 get an SMTP server like Amazon SES, combine with your own application. You can set up to 1000 emails with just 10$ by going with option 3.

So that's it see what kind of email marketer are you and select the Option based on the above suggestions.

SUMMARY

In this article, we have seen about
  • EMAIL MARKETING SYSTEM OVERVIEW
  • WHAT IS SMTP SERVER?
  • THE SENDING OPTIONS
  • EMAIL MARKETING SYSTEM OPTIONS
  • WHAT IS THE BEST OPTION FOR YOU?

In the next part, I'll show you how to set up an email marketing campaign with any email marketing companies ex.MAILCHIMP

If you have any doubts or queries about this article then comment below and subscribe to my email lists to get notified of the new articles.

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