LEAD MAGNETS

Welcome to part-4 of the Email marketing series. 

Lead magnets are one of the core concepts in email marketing and they are the best way to collect emails, build your email lists. In this part, we will discuss what is a lead magnet and show you three approaches that I use to collect leads with email marketing. Let's dive in,


LEAD GENERATION


WHAT IS A LEAD MAGNET?

Simply when you want to collect email you need a lead magnet, you need something to give in exchange for the email address. Let's make things simple


LEAD GENERATION




This is a sample landing page where anyone can get a free E-book in exchange for an email, I am using this E-book as a lead magnet. Anyone with an email address can access the free E-book.

So this is the idea you give something in exchange for the email address. In marketing generally, you can get any information of your subscriber like phone number, address, and so on in exchange for something called Lead magnets. But in email marketing, we only need Email addresses.

WHAT CAN BE A LEAD MAGNET?

  • Free course
  • Free E-book
  • Free Software
  • Free service and so on.
OK! I will share three methods I use to collect emails using lead magnets.

  1. Pop-up form  -  Using Master popup 
  2. Pop-up form  -  Using Layered popup
  3. Landing page -  Using Pixfort


1. POPUP FORM - MASTER POPUP

             
Go to the wordpress site search for the master popup plugin for email subscription and install it. Mostly it was paid when I bought this plugin from codecanyon.net, after installing go to edit on this plugin it will show
  • Where to show 
  • When to show
  • Target pages
  • Target posts and so on
You can also design the popup page with your own designs. It has almost every feature to design with your ideas.

When the popup is ready and you can collect emails on almost all services like
  • Mailchimp
  • Getresponse
  • Aweber 
  • Convertkit
  • Active Campaign
  • Constant contact and so on 
It has already integrated with almost every email marketing application.

HOW TO USE THIS?

 
Just go to all popups and copy the popup code, just place the code on whichever page you want and boom there you go.


LIMITATION:

This plugin has a small limitation, that it is not integrated with the Mailwiz application. Anyone using Mailwiz for email marketing doesn't get panicked we have another popup plugin for you guys.


2. LAYERED POPUPS

When comes to design and customization Master popup plugin is good but, when comes to integrations this plugin is far better than the master popup plugin.

    Install this plugin from codecanyon.net - go to Layered popups in your Wordpress site - click settings - advanced - marketing systems and newsletters and check with all the integrations available.

Check with Mailwiz integration, this is the only plus point in this popup, and that is why I use it.

This is not any promotions or affiliate plugins I am just sharing my approaches for lead generation that I use.


3. HOW TO BUILD A LANDING PAGE USING PIXFORT.COM


You can create your landing pages for free from email marketing applications like Mailchimp or Aweber. But if you are concerned with the designs of landing pages and want a customized landing page then you must use Pixfort.

Just go to themeforest.net and search 

MEGAPACK Marketing HTML landing pages pack + pixfort page builder

You can buy this megapack with a lot of bundles and get pixfort page builder free with a lifetime license. You can build a lot of pages and many customized own landing pages. You can customize almost everything with this, and if you want a detailed article on Pixfort then comment below and let me know.

FREE METHODS

If you are a beginner and want free methods for your lead generation then start with this
  1. Install plugin - Popup maker for Wordpress or any other free popup plugin in WordPress.
  2. Or just create landing pages in the email marketing applications and copy-paste the URL in your site wherever you want.

SUMMARY

When you want to give something to people make sure you have it with high-quality content or a high-quality magnet. Don't just give trash content because that people will, later on, come as customers, you will market and send them promotional emails.

If they liked your lead magnet they probably buy your premium services if you have one.

GIVE HIGH-QUALITY LEAD MAGNET

In this article we discussed
  • What is a lead magnet?
  • 3 Approaches for lead magnets
  • Free methods or Alternatives for lead generation 

Comment below if you want any detailed explanation or a detailed article on any of the topics and subscribe to my mail list if you want the latest notifications on new articles.

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KEEP LEARNING! KEEP GROWING!