EMAIL MARKETING AUTOMATION STRATEGIES!

Welcome to part-5 of the Email marketing mastery series. 

EMAIL MARKETING MASTERY PART-5





If you want to increase your sales through email marketing if you want to increase user engagement. what are autoresponders? automate email marketing, and more we will see in this article. So let's dive in,

WHAT ARE AUTORESPONDERS?

Simply this is to automate and send an email upon an action automatically, simple example when someone subscribes to your email list automatically an email will be sent to welcome them in the newsletter.

Please understand the concept which I'll show you now because if you understand the concept you can apply this to any platform.

EMAIL AUTOMATION

I'll give you 4 example scenarios on how this works to understand the full idea,

The scenarios
  • Welcome message scenario
  • Split email lists and get high active users
  • Email sequence
  • After action campaign
OK! let's start with the first scenario

WELCOME MESSAGE SCENARIO

In this scenario we have an opt-in box, In your website, visitors come and subscribe to your newsletter, then you send a welcome email. Well obviously you will automate this process but this process or the email will be sent immediately or after one day or even after two days.

 So you need to configure your autoresponder that when the welcome mail should be sent, this is the basic example and welcome email messages are so important and have some strategies to increase engagement and conversions in your business. 

EMAIL LIST SPLITTING

The second scenario is splitting email lists which really increase engagements and allows you to split your email list to
  • HIGH ACTIVE USERS 
  • LOW ACTIVE USERS 

 Create an autoresponder in this way.

 How this works?

You send an email to your user and he opens the email, he will be moved to an email list automatically and with that kind of email list, you will send him another email automatically. So they are basically called Active users this is the second scenario or example and a highly active users email list is created.

If someone does not open your first email, then he's a low active user and he will be in the same email list.

Remember all this process is automated and done automatically, we will see how to use automation in the next part of this email marketing mastery series.

 EMAIL SEQUENCE

This is also called a Sequence email campaign and this is also very important in cold email marketing.

If you are setting a campaign and send cold emails for 100 persons then you have to send a follow-up email, like the first day you send an email and on the second day, you follow up and on the third day and so on... 

The autoresponder understands the sequence and automatically manages the sequence and sends emails, so in this way you can also configure your system to send emails upon a sequence of actions. 

Like someone opens the email send them another email, and if someone doesn't open the email remind them, send them notifications.

You can also do an A/B split test like you set a campaign if someone opens the email like 20% of the lists opens the email send them another email. The 80% who didn't open the email send them another email with a different template, subject, and body to see how things work. And remember everything will be automated.

AFTER ACTION CAMPAIGN

This is nothing but creating a sales funnel by using the sequence of emails like you have a website and you are selling products or online services. When someone subscribes and buys your product, send him another email promoting other related products or services.

If a person can buy anything online then he is able to buy another product so, send him another email and make him into your sales funnel. This will increase your sales by 2 or even 3 times better.

AUTOMATION WITH MAILCHIMP

I will show you just an insight into automation in the MAILCHIMP email marketing application,

EMAIL MARKETING MASTERY PART-5

So, just go to automation and click on the customer journey and you can select a template for automation or just create from scratch. If you want a detailed article on how to do automation on any application ex. Mailchimp comment below and let me know.


SUMMARY

Just understand the concept and apply these strategies in your business, believe me, you will multiply conversion rates and you will multiply your visitor's engagement. 

What we saw in this article
  • What are autoresponders?
  • Welcome message scenario
  • Email list splitting scenario
  • Email sequence scenario
  • After action campaign or Sales funnel 
  • A short introduction to Automation with Mailchimp.
 
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